Lily Cole for G-Star Raw S/S 2014 by Phil Hale

Campaign, fashion models

G-Star Raw selects the british model Lily Cole and the chess grandmaster Sven Magnus Carlsen to become the faces of its Spring/Summer 2014 campaign. The unexpected duo, captured in mid-motion, pose for an artistic photo shoot that simulate a duel in a game of chess, photographed by Phil Hale. G-Star innovate with an interactive campaign with the brand’s  “ART of Raw” theme.

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